- Nico Bistolfi
Solution for a better Digital Experience
One of the largest eCommerce home improvement retailers needs to drive users to their platform. They were looking to optimize and automate the image-delivery process. Everything with a main goal: improve the entire Digital Experience.
With over 100,000 different items available on their website, they put a big emphasis on the image optimization process and optimizing the entire workflow. From generating the content, saving it, and publishing on time to having a wide variety of products—but without losing quality. They have trusted and relied on Piio to deliver faster and perfectly optimized images at high quality.
Offering a wide variety of products increases the challenge of reducing load times on the website and delivering a consistent user experience.
Automating the Image Optimization Process
Usually, many teams invest a lot of time and resources to serve a better customer user experience, which's very important. But many others invest a lot of time converting and adapting images depending on each device and browser.
That's very important too, but be careful not to demotivate your team, making them do a mechanical task that technology can quickly solve without friction.
Having millions of users per hour is one of the challenges this company faces: balancing traffic, quality, and speed. Their team invests a lot of time converting and adapting images for different devices and formats. Each product (remember they have over 100.000 items available) they have an average of four images. Considering image formats and sizes, if they want to optimize the experience, they would need to upload twenty different images and optimize them one by one for each product.
The process would have taken a lot of time, with 100,000 items and maintaining updates for new products.
The first challenge was to automate the image-optimization process for multiple devices and browsers.
Page Load Times
Another challenge was to improve page load times and deliver a faster experience.
A short page load time is essential for higher engagement; achieving this means all images must be perfectly optimized in the correct size for the device and the right format compatible with every browser.
This e-Commerce retailer uses a third-party platform to manage its e-commerce. Third-party platforms can be an issue for some technologies since they need to access and modify the storage and the original files, but not Piio.
Third-party platforms are not an issue for Piio, as it integrates into any platform. Piio can copy images from the original files, cache those files to modify them, optimize them, and deliver them to the end-user.
Piio's advanced technology allows for more natural and less intrusive integration. It maintains the original files for further optimizations down the road, and it can use the original files as a failover in case of an unexpected failure.
Image Optimization Process & Custom File Sizes for each Visitor
Piio focuses on understanding each user that visits a website to provide the best experience possible. To accomplish this, Piio chooses the best format and size for the user's device, browser, network connection, and location. This saved the company team a lot of energy and time; instead of investing it in adapting each image for each browser and device, they relied on Piio to solve the problem for them.
The upload process was not significantly different because Piio copies all files and manages the duplicates, leaving the original file untouched. That makes the upload process frictionless, allowing the team, and any other company, to save time and money and remove unnecessary manual processes and tools. Schedule a demo to discover new saving opportunities.
X2 Faster Website Speed
In this case, page weight was cut in half after Piio implementation. The page load time was half as long, decreasing the bounce rate and improving user engagement. These improvements are seen immediately after implementation. Run a test and see how much you could improve your page weight and many other opportunities.
Before and After Piio Integration data
Data Transferred Reduced by 62%
With 60 million+ images delivered in a week, our client saved 62% of the data transferred with Piio. The team (devs, marketers, and all the people you want to give access) can use their dashboard to track their performance and understand any issues with their images.
**The data report is taken from a random week.**
Thanks to Piio, the real transfer was 416 GB instead of 1690 GB because Piio optimizes, resizes, compresses each image.
Piio also adapts all the content to each browser and device, and saves one by one. While the user requests an image, Piio will show it faster and at high quality because it has already been resized and compressed.
Our client saved data transferred and saved time, avoiding complex API integrations for each image, size, and dimension. Do you need the same? Try Piio Free.
Conclusion: Improved Digital Experience
Piio allows any website to showcase all their products through a consistent, scalable, and optimized experience. These technology helps you deliver your products by delivering high-quality images and a faster website to offer an unforgettable experience.
Piio doesn't require complex maintenance or updates; it's self-hosted software as a service, and most of the updates don't need their technology team to step in.
If you face similar challenges, contact our team of experts, and we'll help you achieve your goals. If you want to schedule a meeting and talk to an expert, reach us at firstname.lastname@example.org.
Thanks for trusting us and making it possible to serve images at high-quality and continue reading more Piio Case Studies.